Designing a Risk-Aware POS System for In-Store Lending

Optimizing compliance, reducing financial harm, and improving operational clarity under regulatory pressure.

  1. Business Context

The Retail POS system supports in-store lending applications for installment and payday loans at Money Mart, a large retail financial services provider. Financial Service Representatives (FSRs) process applications on behalf of customers in a co-present retail environment.

Key realities:

  • Average application time: ~20 minutes

  • ~10 applications per store per day (avg)

  • Hard credit check triggered at final submission

  • Government tightened approval regulations, increasing rejection risk

  • Income verification largely manual

  • Tablet-based document signing required per-application authentication

This created operational inefficiencies and exposed customers to unnecessary hard credit inquiries.

The challenge was not speed alone.

It was reducing regulatory risk, minimizing financial harm to customers, and improving reliability within retail constraints.

  1. Primary Users & Environment

Financial Service Representatives (FSRs)

  • 1–20 years tenure range

  • Moderate technical proficiency

  • Serve both tech-savvy and elderly customers

  • Operate in interruption-heavy retail environments

  • Process ~10 applications daily

The experience had to support:

  • Speed under pressure

  • Accuracy under compliance scrutiny

  • Clarity for mixed digital literacy customers

  • Co-present device interaction (POS + tablet)

  1. Core Operational Problems

3.1 Hard Credit Pull Triggered Too Late

Before submission:

  • FSR verifies contact information

  • Verifies driver’s license

  • Edits income details

  • Uploads or scans proof of income

  • Completes full form

Only at final submission does the hard credit hit occur.

If rejected:

  • Customer credit score impacted

  • 20 minutes of effort wasted

  • Emotional friction at the counter

  • Store rejection metrics increased under tightened regulations

This exposed customers to avoidable financial harm.

3.2 Manual Income Handling

Before automation:

  • Income entered manually

  • Physical documents scanned

  • Customers sometimes emailed proof to backend office

  • Reconciliation handled manually

  • High risk of entry errors

The process was slow, error-prone, and operationally heavy.

3.3 Repeated Signing Authentication

Tablet-based document signing required:

  • 6-digit code per application

  • Re-entry for each new session

Observed in-store behavior:

  • Customers struggled entering codes

  • Elderly customers required assistance

  • Repeated interruptions during signing

This created unnecessary cognitive load in a high-pressure environment.

  1. Solution 1: Quick Apply (Soft Eligibility Gate)

Objective

Introduce a pre-eligibility estimation before triggering a hard credit inquiry.

How It Works

Quick Apply:

  • Uses provided income and profile data

  • Does not trigger hard bureau check

  • Provides eligibility estimation

If customer fails Quick Apply:

  • FSR does not proceed to full application

  • Hard credit hit avoided

  • Customer credit health protected

Quick Apply Results Screen

Strategic Impact

Quick Apply did not reduce the 20-minute application duration.

It reduced:

  • Unnecessary hard credit pulls

  • Rejections after regulatory tightening

  • Emotional friction at point-of-sale

  • Operational waste for FSRs

This reframed the flow from “submission-first” to “risk-aware progression.”

4.1 Iteration Based on Field Testing (Income Inputs)

At MVP

Bank selection

After User Testing

After User Testing

At MVP launch, Quick Apply supported only a single income field.

Through usability testing with FSRs, we observed a recurring issue: many customers rely on multiple income sources (e.g., part-time wages, secondary employment, government benefits). Limiting the form to one income produced inaccurate eligibility estimations and reduced approval precision.

Based on this feedback, we iterated the Quick Apply form to:

  • Support multiple income entries

  • Introduce a frequency dropdown for each income source

  • Allow clearer representation of real-world earning patterns

This significantly improved eligibility accuracy without increasing complexity for FSRs.

The iteration demonstrated the importance of aligning underwriting estimation models with the financial realities of customers rather than simplifying purely for MVP speed.

  1. Solution 2: Persistent Tablet Connection (SignalR)

Before

  • 6-digit code required per application

  • Frequent errors and delays

After

  • Persistent POS-tablet connection

  • Auto-push of documents

  • No repeated authentication per application

  • Manual disconnect only via system reset

Impact

  • Reduced in-store friction

  • Lower cognitive load for customers

  • Smoother co-present signing experience

  • Fewer interruptions during application flow

This removed redundant authentication loops in a retail lending environment.

  1. Solution 3: Income Automation via Flinks

Before

  • Manual income entry

  • Physical scanning of proof

  • Email-based documentation handling

  • Backend manual validation

After

  • Direct income fetching via integration

  • Reduced manual entry

  • Standardized financial data ingestion

  • Lower dependency on document scanning

Impact

  • Reduced operational overhead

  • Improved data consistency

  • Lower human error risk

  • Improved compliance confidence

This transitioned income verification from human-dependent validation to structured financial data integration.

Default

Options for Flinks

Pop-up for SMS option

Pop-up for QR option

FSR Flinks screen for SMS

FSR Flinks screen for QR option

Customer Flinks screen for QR (on Tablet)

Successful fetch of income pop-up

Successful fetched Income screen

Customer Flinks screen for QR (on Tablet)

6.1 Product-Specific Primary Income Control

Beyond automation, we enhanced how primary income is selected across products.

Successful fetched Income screen

Previously, income sources were rigidly structured, limiting FSR flexibility when handling short-term lending products. We introduced the ability to modify the primary income source specifically for SPL (Short-Term Lending), while maintaining locked logic for Installment Loans and Credit Cards.

We also added clear product-specific tags to indicate which income source was being used for IL and Credit Card underwriting, ensuring transparency and preventing accidental misalignment.

Impact

  • ~8–12% improvement in SPL approval conversion after enabling primary income flexibility

  • ~10–15% increase in average approved amount for eligible SPL customers due to more accurate income aggregation

  • 100% preservation of underwriting rule integrity across IL and Credit Card (no policy changes required)

  • ~20% reduction in FSR clarification steps when handling multi-product applications (based on pilot store observations)

This was not a UI change—it was underwriting logic surfaced through clearer experience design.

  1. Multi-Product Decision Summary (Post Quick Apply)

Before

FSRs initiated one product at a time (e.g., Installment Loan or Payday Loan).

  • Hard credit check returned eligibility only for the selected product

  • Approved amount shown within that single-product flow

  • No visibility into other potentially approved products

This limited cross-sell visibility and required restarting flows to explore other products.

After Quick Apply + Product Integration

We introduced an Application Decision Summary screen immediately after eligibility determination.

This screen:

  • Displays all approved products simultaneously

  • Shows approved amounts and key financial terms

  • Allows FSR to proceed with one product at a time

  • Prevents redundant credit checks

Approved products may include:

  • Installment Loan

  • Payday Boost

  • Credit Card

Products Approved After Hard Hit

Strategic Impact

This change shifted the system from product-first to eligibility-first architecture.

It:

  • Increased transparency for FSRs

  • Reduced need to restart flows

  • Improved cross-sell opportunity visibility

  • Structured multi-product decision-making within a single bureau pul

The decision summary centralized risk output and separated underwriting from product completion.

7.1 Returning Customer Eligibility Visibility (Dashboard Tiles)

To support real-world store behavior, we extended eligibility visibility beyond the immediate session.

We designed new dashboard tiles that surface Quick Apply results and approved product outcomes for up to 7 days after the initial check.

If a customer returns within that window:

  • FSRs can immediately see previously approved products

  • Eligibility context is preserved without re-running the full application

  • Conversations can resume without triggering another bureau pull

This reduced redundant checks, protected customers from unnecessary credit activity, and enabled more informed, confident discussions at the counter.

It also reinforced the shift from transactional applications to eligibility-aware customer records.

Dashboard if customer left at quick apply

  1. Credit Card Expansion (In Development)

At the time of hard credit check:

  • Installment loan eligibility assessed

  • Credit card eligibility assessed simultaneously (Brim partnership)

This expands product surface area without requiring additional credit pulls.

Strategically, this increases revenue opportunity while preserving underwriting efficiency.

  1. Regulatory & System Constraints

This system operated under:

  • Tightened government approval requirements

  • Credit bureau integration limitations

  • Legacy POS architecture

  • Co-present dual-device interaction

  • Mixed digital literacy customer base

The design challenge was balancing:

  • Compliance strictness

  • Customer protection

  • Operational speed

  • Store-level rejection metrics

9.1 AML Standardization (Large Cash Transaction Reporting – LCTR)

We also designed a standardized Large Cash Transaction Report (LCTR) workflow for transactions exceeding $10,000 within a 24-hour period, aligning with AML and FINTRAC requirements.

Previously, reporting relied on fragmented processes within Core POS, leading to inconsistent data capture and additional manual reconciliation.

The new LCTR screen:

  • Standardized required AML fields

  • Improved clarity of mandatory reporting inputs

  • Reduced manual steps when generating regulatory reports

  • Prepared Evolve to become the unified compliance workflow across products

This strengthened regulatory reliability while reducing operational burden on store staff.

Large Cash Transaction Report if the Customer themselves making the payment

  1. Embedded User Testing with FSR Cohort

To ensure solutions aligned with real store workflows, we established a small group of selected FSRs who regularly participated in usability validation.

For major features (Quick Apply, multi-product summary, income enhancements, dashboard tiles), I created interactive prototypes and conducted structured walkthrough sessions.

In many cases, I tested two alternative solutions and asked FSRs to:

  • Complete realistic task scenarios

  • Verbalize expectations and confusion points

  • Compare both approaches and explain which felt more natural

This approach allowed us to:

  • Validate workflow assumptions before development

  • Detect friction early in prototype stage

  • Align system logic with how FSRs actually think at the counter

  • Reduce retraining needs at rollout

Several iterations — including multi-income support and dashboard eligibility visibility — directly resulted from these sessions.

This embedded testing loop ensured the system evolved with operational reality rather than abstract design assumptions.

  1. Observed & Operational Impact

Quantitative

  • Average application time remained ~20 minutes

  • Reduced unnecessary hard credit hits (directional impact)

  • Lower rejection exposure under stricter regulations

Qualitative

  • Reduced customer frustration during signing

  • Lower FSR cognitive load

  • Fewer wasted full applications

  • Improved perceived professionalism of process

  1. Systems-Level Thinking

This project required designing across:

  • Compliance rules

  • Credit bureau mechanics

  • Retail operations

  • Human behavior under financial stress

  • Dual-device synchronization

12.1 Designing for Business Insight vs. Customer Comfort (Purpose of Loan)

We introduced a "Purpose of Loan" step to capture customer intent and inform product strategy.

While the data provided useful business insights, field observations revealed that customers perceived the question as intrusive. Over time, FSRs informally bypassed or rushed this step, reducing data reliability.

The feature was ultimately deprecated.

This decision reinforced an important principle: in high-trust financial interactions, perceived judgment or intrusion can outweigh analytical value.

The focus was not visual redesign.

It was:

  • Financial harm prevention

  • Risk buffering

  • Operational resilience

  • Expectation management under regulation

  1. Key Takeaway

In regulated fintech environments, UX is not about making flows shorter.

It is about reducing irreversible harm, protecting customer credit health, and absorbing regulatory volatility through experience architecture.

Quick Apply protected customers.

Persistent signing reduced friction.

Income automation reduced human error.

Together, they shifted the POS from form-processing software to a risk-aware retail lending system.

Designing high-trust products that balance compliance, clarity and conversion.

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